Childcare Advertising Agency
Almost every child care program engaging in Effective Childcare Advertising will utilize some form of social media, but many programs forget about traditional advertising methods. Using signage, flyers and direct mail can have a significant impact on enrollment numbers, so it’s important that any childcare marketing strategy includes these channels.
Fun & Engaging Daycare Activities for Your Child’s Development
When it comes to online marketing, Google Ads is a powerful tool for many programs. However, it’s important to be careful with certain bidding strategies that can lead to high expenses and low return on investment (ROI). For example, using Manual CPC or Maximize clicks tends to result in poor ROI for those engaging in daycare marketing through these platforms. These strategies typically cost more per click than other bid strategies and do not result in the same level of qualified leads.
Another way to improve ROI is by using conversion tracking. This allows you to track how many parents visit your website and fill out a contact form on your site. This data can help you make more informed decisions about your daycare advertising spending.
Lastly, referral programs are a great way to generate new business for your daycare program. Offer incentives like free weeks or credits to parents who refer your services to friends and family members. Display customer testimonials and reviews on your website, and be proactive about collecting reviews across your online platforms. Also consider partnering with pediatricians, schools or other family-oriented establishments to cross-promote your program.