Builders advertisement are constantly looking for the latest and greatest in building materials to bring their projects to life. This means that you need a marketing strategy that keeps you at the forefront of their mind. It isn’t enough to just have a website and social media, you have to be all over the place.

The best way to keep builder customers interested is by providing them with valuable content that helps them in their projects. This could mean videos, blogs, or even articles. The key is to provide this content in a personable voice that matches your brand. It also means getting out and meeting with builders face-to-face on a regular basis.

Effective Builders Advertisement: Tips for Promoting Your Business

One great way to do this is through a site link or structured snippet in your AdWords campaign. These additional links can allow clients to access specific pages on your website without having to navigate through the rest of your page and lose interest. Whitmer’s Lighting does this well with their ad, as it allows clients to sign up for their newsletter and gets them a discount coupon just by filling in a small amount of information.

Another way to get builders’ attention is by offering them side perks, which can include things like free delivery or installation services. This helps to show that you truly understand their needs and want to help them with their project. This also goes a long way in creating a lasting relationship with a client.